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Tracking and Targeting Customers and Prospects Online, on Mobile Devices, and in Social Media 2015

Author(s): D. Reed Freeman
Practice Area: Intellectual Property, Privacy & Cybersecurity
Published: Nov 2015
PLI Item #: 59397
CHB Spine #: G1255

D. Reed Freeman, Jr. is a partner at Wilmer Cutler Pickering Hale and Door LLP.  He is a leading authority on privacy, cybersecurity, and online, mobile, and social media advertising and privacy law.  Mr. Freeman serves as co-chair of the firm’s Cybersecurity, Privacy and Communications Practice.

Mr. Freeman has extensive experience defending clients in FTC and state consumer protection investigations and data breach responses. He also counsels clients on compliance with FTC and state trade regulation issues and advertising and privacy laws and self-regulatory codes.  His clients include retailers, hospitality companies; software companies; hardware manufacturers; online, mobile, and social media publishers and advertisers; online, mobile, and social media application developers; data aggregators; advertising technology companies, advertising trade associations, industry coalitions and seal providers; and social media-based advertising service companies.  He also represents clients in false advertising disputes before the National Advertising Division of the Council of Better Business Bureaus, Inc. and the National Advertising Review Board.

Mr. Freeman joined the firm following 16 years in private practice, where he handled a wide range of privacy, data security and advertising matters, counseled companies on FTC compliance, and served as lead counsel in numerous FTC and state consumer protection investigations and negotiations.  Before joining private practice, Mr. Freeman worked in the FTC’s Bureau of Consumer Protection as a staff attorney.  He received his JD in 1993 from the University of Virginia School of Law.